Like so many, I consume more social media than any other type. I am constantly exploring the most current trends to share with my clients. I've managed social media pages for several companies, and designed content for others. I've been responsible for the masthead graphics, profile icons and content graphics. These can vary from a well chosen photo to accompany a post, an infographic, illustration, an image tile or rich media tempting the audience to click and learn more. My current obsession is dynamic content optimization, while to some may seem stalker-y, if well done can save the consumer lots of time.
See some examples here - and be sure to visit my own social pages to see my most current work, art and music of others I admire, announcements from the companies and people I follow, see craft projects I want to do someday, or check out some of my favorite YouTube clips. Seriously, my 'random' playlist should have five stars.
SOCIAL MEDIA & DIGITAL MARKETING
Initially a senior designer at Aquent Studios, I worked with an outstanding team to create static and animated ads for Walmart holiday 2022 paid media. Having gained the experience, I was asked to lead the team for holiday 2023. My group of designers and animators created ads for 10 retail campaigns under the pressure of extremely tight deadlines. I interfaced with multiple Walmart teams through the process of design, direction, approval, and on-time delivery of 190 digital assets over the course of three months.
Here are samples of ads from both 2022 and 2023.
Between holidays and beyond I was a senior designer then art director over marketplace events website modules on Walmart.com. Working with Walmart teams and my Aquent designer, writer, and project manager, each week we created sets of analogous assets designed to drive user traffic into featured shopping experiences by brand or category.
Here are some samples of social post graphics I designed for Enigma. I repurposed images I designed for blog posts, case studies, and webinars to contain headlines and links to the content.
I also got to put together a couple of sets of HTML5 ads, a fun chance to do some animation in the Enigma brand, which is always a pleasure to work in.
While contracting at Groq for a few months, I designed and produced all of their social posts and digital marketing during that time. Some fun Groq culture stuff, posts about their product, and poking a little fun at a competitor (Nvidia green).
Here are a couple of AWS banners I was hired to set up within a pre-designed template. Sure, this doesn't speak to creativity on my part...this was more of an exercise in following brand guidelines on a quick turn and didn't need any revisions thanks to attention to detail.
#Banner #Infographic #Content Link
#LinkedIn #Carousel #After Effects #Rich Media #Motion Graphics #Content Link
#Facebook #Announcement Link #Content Link
#Facebook #Page Management #Cover
#LinkedIn #Page Management #Cover
#Banner #Site Link #Content Link
#Facebook #Page Management #Cover