Simply defined, an infographic is a form of visual communication meant to capture attention and enhance comprehension. Not so simple to execute, though. Ideally, a concept that's difficult to explain becomes a mix of images and text that makes that concept simple enough for your grandma to understand.
T ROWE PRICE
The content for this graphic was based on a webinar given by investment experts at T. Rowe Price. I worked with a team from TRP, as well as a freelance copywriter and project manager from Muddy Gecko (a fractional marketing firm I do work for) to translate the webinar transcript into a visual to appear on social media for the company.
Drawing on the idea of the US-China relationship being intertwined for the long term, I used a rope to illustrate the concept. Informed quotes from the smart portfolio managers gave me ideas to explain how tech and innovation is growing in China and the best ways for investors to take advantage of the market in Asia. Another Muddy Gecko is developing a three-part video series constructed from this infographic as a resource to bring the story to life.
The audience of this graphic were decision makers for data center solutions. Not my grandma. So in truth, the concept is not as simplified as it will be when translated for the public sector (working on that one, now). However, turning the topic to a 10 point solution with solid data to deliver points makes this graphic very insightful and informative.
Not only the challenge of data visualization went with this project - the Intel brand was updated just after we started the outline. As one of the first pieces released by Intel with their new brand, I got to help develop how the new brand elements were used and interpreted. Working on Intel took me back to one of my first jobs in marketing and advertising, when I was a junior graphic designer at DSW Partners on Intel digital *cough, cough* a few years ago.
I designed this infographic for Cloudera to share on their social media channels. The concept was to simplify metrics and visually convey collaboration with partners. Cloudera was a particularly interesting client in their handling of freelance/outsourced design teams. I was able to meet with their internal creative team before working on their brand, to ask questions and understand all of the nuances behind its development.
So often, I'm just sent a branding guide and must figure it out from there. Being successful as a designer within so many disparate brands can be a challenge, it requires acute attention to detail and experience in reading (and sometimes creating) branding materials.
This graphic was developed based on content from subject matter experts at Micron - very technical subject matter experts. My favorite copywriter at Muddy Gecko organized information into an outline that I used to collaborate with a Micron marketing executive to simply explain how recommendation engines work and why it matters to my grandma.
Also know, during this project I was on a long family campout at a location where there was limited service to send and receive feedback, nor was there a constant way to charge my laptop to work on the design. Never fear...my solar powered charging station kept me up and running, and at least once a day I was able to connect to nearby wifi or my 4G hotspot to keep in contact with the client. Check out this blog post about the design process of this memorable project!
Global Foundries launched two new chips at the same time as a new brand design, and I was hired to create a couple of infographics for augment their content and visibility. This one details the increase in need for performance - which their products could achieve.
I was given a very broad outline and white paper copy to turn into a visual. I combined some new photography, images of their chip, icons and typography to outline the broad need of data reliance. Mobile, gaming, video and social media all need a lot of bandwidth to run quickly and smoothly. The new normal of working at home compounds all of this - especially looking ahead.
This infographic came on the heels of an e-book that I designed for NetBrain, working with a new marketing team for this company. There was quite a bit of back and forth to simplify this message of intent in Network Automation.
I modified some stock illustrations to help speak to the concept, with some hero numbers and icons all working within the brand's look and feel.
I really enjoyed this project - the clients were such a delight to collaborate with. The product this graphic explains is a new type of wireless ear bud that uses bone vibration to filter out extraneous noise for the clearest sound possible.
This client didn't have much of an established brand yet, so I had lots of freedom to help develop the future of visuals for Vesper. I really liked having images of people using the product in places where clear audio might be difficult. I also was asked to design an illustration to explain how the bone sensor works - and diagrams of the internal mechanism of the ear buds. Cool stuff!