Simply defined, an infographic is a form of visual communication meant to capture attention and enhance comprehension. Not so simple to execute, though. Ideally, a concept that's difficult to explain becomes a mix of images and text that makes that concept simple enough for your grandma to understand.
T ROWE PRICE
The content for this graphic was based on a webinar given by investment experts at T. Rowe Price. I worked with a team from TRP, as well as a freelance copywriter and project manager from Muddy Gecko (a fractional marketing firm I do work for) to translate the webinar transcript into a visual to appear on social media for the company.
Drawing on the idea of the US-China relationship being intertwined for the long term, I used a rope to illustrate the concept. Informed quotes from the smart portfolio managers gave me ideas to explain how tech and innovation is growing in China and the best ways for investors to take advantage of the market in Asia. Another Muddy Gecko is developing a three-part video series constructed from this infographic as a resource to bring the story to life.
The audience of this graphic were decision makers for data center solutions. Not my grandma. So in truth, the concept is not as simplified as it will be when translated for the public sector (working on that one, now). However, turning the topic to a 10 point solution with solid data to deliver points makes this graphic very insightful and informative.
Not only the challenge of data visualization went with this project - the Intel brand was updated just after we started the outline. As one of the first pieces released by Intel with their new brand, I got to help develop how the new brand elements were used and interpreted. Working on Intel took me back to one of my first jobs in marketing and advertising, when I was a junior graphic designer at DSW Partners on Intel digital *cough, cough* a few years ago.
This graphic was developed based on content from subject matter experts at Micron - very technical subject matter experts. My favorite copywriter at Muddy Gecko organized information into an outline that I used to collaborate with a Micron marketing executive to simply explain how recommendation engines work and why it matters to my grandma.
Also know, during this project I was on a long family campout at a location where there was limited service to send and receive feedback, nor was there a constant way to charge my laptop to work on the design. Never fear...my solar powered charging station kept me up and running, and at least once a day I was able to connect to nearby wifi or my 4G hotspot to keep in contact with the client. Stay tuned for a blog post about the design process of this memorable project!